Alex Casals
Expert in technology, custom software and digitalization
Alex shares practical insights on technology, custom tools and AI for small businesses and freelancers. From his experience as CEO, he explains how to simplify daily operations, automate tasks and improve efficiency without unnecessary complexity.
Academic education
- Bachelor and Master's Degree in Business Management - Esade (2006 - 2011)
- Master in Business Administration and General Management - National University of Singapore (2010)
Relevant work experience
- CEO - taclia (2019 - Present) · Custom tools, AI systems and websites for small businesses and freelancers
- Business Development principal - Industrias Titan (2015 - 2019)
- CEO & Co-Founder - Dotten (2014 - 2016)
- Consultant Real Estate & Retail Department - COPPER (2013 - 2014)
- Leasing Analyst - Unibail Rodamco (2012 - 2013)
- Product Manager - L'Oréal (2011 - 2012)
- Internal Audit - Deloitte (2011)
Publications and collaborations
Alex Casals shares his experience in technology, custom software and AI, as well as key topics for small businesses and freelancers such as practical digitalization, task automation and operational efficiency.
He has been featured and interviewed in specialized media for his perspective on simplifying small business operations and making technology truly useful in everyday work.
Interviews and participations
- Product-Led Growth and Customer Retention Strategies → Rodobo
Articles and mentions in media
- Software and innovation in startups in Catalonia
EU Startup News → 15 Innovative Software Startups in Catalonia, Spain You Need to Know About - Digital transformation in SMBs and process automation
The World - Economic News → taclia: software that digitizes an SMB in minutes - Technological innovation for business growth
El Diario → taclia, the software for SMBs that drives startups - Challenges and barriers faced by SMBs in digitalization
Very SMBs → The barriers for SMBs to embrace digital transformation - Automation and efficiency in business management
Industry Only → The taclia software allows an SMB to be digitized in 5 minutes - Innovation and digitalization in the real estate and construction sector
Salamanca News → Innovation and digitalization in the real estate and construction sector - Technology and talent in the digitalization of SMBs
The Digital Equation → The problems of technology, talent and digitalization of Spanish SMBs
Topics of specialization
- Custom software and management tools
- Process automation and AI
- Operations and management for small businesses
- Productivity and efficiency
- Practical digitalization for small businesses
- Innovation and applied technology